Compare Website Performance After Website Speedy 14 Days Trial - Website Speedy

From Doubt to Explosive Growth Improve Conversion Rates, Bounce Rate, and 8 Other Metrics

With Website Speedy's Free Trial and 14-Day Money-Back Guarantee on subscriptions

Whether you've just started your free trial with Website Speedy or have been using it for a while, this page is your go-to guide for understanding the impact of our optimizations on your website.

Here, we break down the most important metrics that reflect your site's speed and performance improvements. You’ll learn how to measure these key indicators, understand their meaning, and discover actionable steps to keep improving your results.

Why to Check These Metrics?

Website performance isn’t just about a single checkup; it’s an ongoing journey. Understanding why speed matters is key to boosting conversions, reducing bounce rates, and maximizing your return on ad spend. Use this page to track your progress, identify areas for improvement, and unlock the full potential of Website Speedy for your business!

Ground Rules for Accurate Performance Comparisons

To accurately measure the impact of Website Speedy on your site's performance, it's crucial to follow a few simple guidelines. These ground rules will help ensure your comparisons are consistent, reliable, and truly reflect the benefits of our service.

Use Consistent Date Ranges

Compare the same time periods before and after using Website Speedy (e.g., the same 14-day period). Avoid comparing different seasons or periods with varying visitor behaviors, such as summer vs. holiday season.

Account for External Factors

Consider events like marketing campaigns, holidays, or sales that could impact performance. Also, note if new campaigns are attracting different audiences, as this can affect traffic quality and results.

Ensure Similar Traffic Levels

Compare periods with similar website traffic to get accurate results and avoid misleading conclusions from traffic spikes or drops.

Look at Multiple Metrics

Check different metrics like conversion rates, bounce rates, and session times for a complete view of your site's performance.

Separate Mobile and Desktop Data

Analyze metrics for mobile and desktop users separately to gain clearer insights into device-specific performance.

Verify Your Tracking Setup

Ensure your analytics tools are properly configured to avoid data inaccuracies.

Key Metrics to Analyze for Performance Comparison

Conversion Rate](/content/compare-website-performance-after-website-speedy-trial#conversion-rate/index.html)

Bounce Rate](/content/compare-website-performance-after-website-speedy-trial#bounce-rate/index.html)

ROAS (Return on Ad Spend)](/content/compare-website-performance-after-website-speedy-trial#roas/index.html)

Traffic by Device](/content/compare-website-performance-after-website-speedy-trial#traffic-by-device/index.html)

Average Customer Session Time](/content/compare-website-performance-after-website-speedy-trial#average-customer-session-time/index.html)

Page Views Per Session](/content/compare-website-performance-after-website-speedy-trial#page-views-per-session/index.html)

CTA Clicks](/content/compare-website-performance-after-website-speedy-trial#cta-clicks/index.html)

Exits from Key Pages](/content/compare-website-performance-after-website-speedy-trial#exits-from-key-pages/index.html)

Average Order Value (AOV)](/content/compare-website-performance-after-website-speedy-trial#aov/index.html)

Cart Abandonment Rate](/content/compare-website-performance-after-website-speedy-trial#cart-abandonment-rate/index.html)

Conversion Rate

What it is

Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or signing up. It indicates how effectively your website turns visitors into customers.

Why It Matters: A higher conversion rate means better user experience and more successful marketing efforts, directly boosting revenue. Google reports that “ A 1-second delay in mobile load times can impact mobile conversions by up to 20%.” Faster websites drive more conversions and revenue.

By implementing the Website Speedy tool, Discount Electronics achieved a remarkable 60% increase in conversion rate within just two months. Similarly, Bradford Coins reported a 20% uplift in conversion rate within the same period, showcasing the powerful impact of Website Speedy in driving customer engagement and sales growth.

How to Check the Conversion Rate in GA4

Navigate to Explore and select Blank Exploration.
Click the + next to DIMENSION, choose Session Source Medium, and then click Apply.
Click the + next to METRICS and add the following metrics: Sessions, Total Users, Conversions, Session Conversion Rate, and User Conversion Rate. Then, click Apply.
On the right-hand side, you'll see your Exploration with all the selected metrics. Review this data to check your user conversion rate effectively.

How to check conversion rate in Shopify Analytics

In Shopify, go to Analytics > Reports > Online store Conversion Rate.

How to check conversion rate in BigCommerce Analytics

For BigCommerce, go to Analytics > Overview to see the Conversion Rate.

How to check conversion rate in Wix Analytics

For Wix, go to Analytics > Sales Overview to see the Conversion Rate.

How to Check Conversion Rate on Other Platforms

For other platforms like Ecwid, Shift4Shop, Squarespace, and others, you can easily check your conversion rate by referring to their help centers or user guides. These guides provide step-by-step instructions on how to access conversion rate metrics:

Bounce Rate

What it is

What It Is: Bounce rate represents the percentage of visitors who leave your website after viewing only one page. A high bounce rate often points to issues with content, design, or speed.

Why It Matters: A high bounce rate can mean lost opportunities to engage users and convert them into customers. Google notes that " as page load time goes from 1 second to 5 seconds, the probability of bounce increases by 90%." Lowering bounce rates keeps users on your site longer, improving engagement.

On average, Website Speedy customers see a 20% to 80% decrease in bounce rates.

How to Check Bounce Rate in GA4

Go to Reports > Engagement > Pages and Screens
Choose the last 14 days (during the Website Speedy trial) and compare it to the previous 14 days.
Look for the "Bounce Rate" metric to see if it has decreased over time, indicating better engagement.

ROAS (Return on Ad Spend)

What it is

What It Is: ROAS measures the revenue generated for every dollar spent on advertising. It is a key indicator of the effectiveness of your ad campaigns.

Why It Matters: A higher ROAS means more efficient ad spending, maximizing profits from marketing investments. Rakuten achieved a 10% improvement in ROAS after optimizing website speed, leading to increased revenue and more efficient ad spending.

After implementing Website Speedy, website owners have reported up to a 200% improvement in Return on Ad Spend (ROAS).

The formula for ROAS (Return on Ad Spend) is:

ROAS = Conversion value

Cost

Example: If you generated $5,000 in revenue from ads and spent $1,000 on those ads, your ROAS would be:

ROAS = 5000/1000 = 5

How to Check ROAS in Google Analytics

Go to Google Ads account. (Open link in new tab)
Click on the "Campaigns" or "Ad Sets" tab.
Set it to the last 14 days (during the Website Speedy trial) and compare it to the previous 14 days.
Look for the ROAS (Return on Ad Spend) metric in your dashboard (e.g., "Conv. value/cost" in Google Ads).

Traffic by Device

What it is

What It Is: Traffic by device tracks the number of visitors coming from different devices (desktop, mobile, tablet). It helps you understand which devices your audience uses most.

Why It Matters: Knowing your traffic sources allows you to optimize user experience across devices. A study found that “ sites loading within 5 seconds on mobile can earn up to 2x more ad revenue than those loading in 19 seconds.”

Websites often see a 100% spike in mobile traffic engagement after using Website Speedy.

How to Check Traffic by Device in Google Analytics

Go to Device Reports (in GA4) and navigate to Reports > Tech > Overview.
Select the last 14 days and compare it with the previous 14 days. Look for an increase in mobile traffic and performance metrics like speed and engagement.

Average Customer Session Time

What it is

What It Is: This metric measures the average time visitors spend on your website in a single session. Longer session times generally indicate higher user engagement.

Why It Matters: Higher engagement means more opportunities for conversions. Forbes increased their average session duration by 10% after optimizing page load speed, keeping readers engaged longer.

How to Check “Average Customer Session Time” in GA4

In GA4, go to Reports > Engagement > Overview.
Select the date range from the last 14 days and compare it to the previous 14 days. Check for an increase in the "Average Engagement Time Per Session" metric.

Page Views Per Session

What it is

What It Is: Page views per session indicate how many pages a user visits during a single session. A higher number suggests a deeper engagement with your content.

Why It Matters: More page views mean more chances to convert visitors. Faster websites can increase page views per session by up to 25%, leading to more engagement and potential sales.

How to Check Page Views Per Session in Google Analytics

In Google Analytics, go to Reports > Engagement > Pages and Screens and look for "Views per session.”

CTA Clicks (if CTAs are set up)

What it is

What It Is: CTA clicks track the number of times users click on your call-to-action buttons, such as "Buy Now" or "Sign Up."

Why It Matters: High CTA clicks indicate effective messaging and engagement, driving more actions and conversions. HubSpot reports that personalized CTAs perform 202% better than generic ones, making optimization crucial.

How to Check CTA Clicks in Google Analytics

In GA4, navigate to Reports > Engagement > Events.
Set the Date Range from the last 14 days and compare it with the previous 14 days.
Look for events related to CTA clicks and check if the number has increased, indicating more user engagement with your CTAs.

Note: If you haven't set up a CTA (Call to Action) on your website yet, we recommend setting it up to maximize your performance gains. For guidance, you can refer to this Google guide on setting up effective CTAs for step-by-step instructions.

Exits (from Key Pages)

What it is

What It Is: This metric tracks the number of visitors leaving your site from specific pages. High exit rates on key pages could indicate poor user experience or unclear content.

Why It Matters: Reducing exit rates can help retain users and increase conversions. Simplifying checkout processes can reduce exits and improve overall sales by up to 35% (Baymard Institute).

How to Check Exits in Google Analytics

Go to Explore and choose Blank Exploration.
Click the + next to DIMENSION, pick Page path and screen class (for web), then click Apply.
Click the + next to METRICS, select Views and Exits, and click Apply.
Calculate the exit rate by dividing Exits by Views for each page or screen.

Average Order Value (AOV)

What it is

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What It Is: AOV is the average amount spent by a customer per transaction. A higher AOV means customers are purchasing more each time they visit.

Why It Matters: Increasing AOV boosts revenue without needing more customers. Shopify reports that faster websites can see a 10% increase in AOV.

Discount Electronics saw a 24% increase in average order value. Similarly, Midwood Guitar Studio experienced a 37% increase in average order value in six months of utilizing Website Speedy.

The formula for Average Order Value (AOV) is:

AOV = Total Revenue

Number of Orders

Example: If your total revenue is $10,000 and you have 200 orders, the AOV would be:

AOV = 10000/200 = 50

How to Check AOV in Google Analytics

Navigate to Explore and select Blank Exploration.
Click the + next to DIMENSION, choose Session Source Medium, and then click Apply.
Click the + next to METRICS and choose Average purchase revenue. Then, click Apply.
On the right side, you’ll see your customized Exploration with all the selected dimensions and metrics. Review this data to analyze your Average Purchase Revenue effectively.

How to Check AOV in Shopify Analytics

For Shopify, navigate to Analytics > Reports > Sales by Day or Sales by Month to see the AOV.

How to Check AOV in BigCommerce Analytics

For BigCommerce, go to Analytics > Overview to see the AOV.

How to Check AOV in Wix Analytics

For Wix, go to Analytics > Sales Overview to see the AOV.

How to Check Average Order Value on Other Platforms

For platforms like Ecwid, Shift4Shop, Squarespace, and others, you can easily check your Average Order Value (AOV) by referring to their help centers or user guides. These resources provide step-by-step instructions on how to access AOV metrics:

For other platforms, search for "average order value" in their help centers to find instructions on monitoring this eCommerce metric.

Cart Abandonment Rate

What it is

What It Is: This metric shows the percentage of users who add items to their cart but do not complete the purchase. A high rate indicates potential issues in the checkout process.

Why It Matters: Reducing cart abandonment can significantly increase sales. Discount Electronics achieved a 4.3% decrease in cart abandonment after using Website Speedy.

How to Check the Cart Abandonment Rate in Google Analytics

Go to Reports > Monetization > Purchase Journey.

How to Check the Cart Abandonment Rate in Shopify Analytics

For Shopify, navigate to Analytics > Reports to see the Abandonment cart.

How to Check Cart Abandonment Rate in BigCommerce Analytics

For BigCommerce, go to Analytics > Overview to see the Abandonment cart.

How to Check the Cart Abandonment Rate in Wix Analytics

For Wix, go to Analytics > Sales Overview to see the Abandonment Cart.

How to Check Cart Abandonment Rate on Other Platforms

To track the Cart Abandonment Rate on platforms like Ecwid, Shift4Shop, Squarespace, and others, you can refer to their help centers or user guides. These guides will walk you through the process of accessing cart abandonment data:

If you're using any other platform, you can find the Cart Abandonment Rate by searching their help center for "cart abandonment."

After experiencing Website Speedy's Free Trial and 14-Day Money-Back Guarantee on subscriptions, you’ve already seen the transformative impact that faster load times and optimized performance can have on your website. From boosting conversions to lowering bounce rates, each improvement brings you one step closer to reaching your business goals and sets the stage for sustainable growth.

Impressive Results Achieved with Website Speedy:

Dreamwerks, a USA-based brand known for its stylish and innovative bath and shower fixtures, faced challenges in its Shopify store due to layout shifts and delayed interactions. To resolve these speed-related issues, they installed Website Speedy. After installation, their website speed skyrocketed—CLS dropped from 0.25 to 0.03, and INP (Interaction to Next Paint) improved to under 200ms— resulting in a smoother and more reliable user experience. Within two months, Dreamwerks saw a 68% increase in conversions and a 138% rise in AOV.

Steve Hugh, the company's CEO, praised the seamless transformation on Trustpilot: “AWESOME GUYS! Took them no time to implement the tool. Our website has visible improvement. Thank you!"

CP Lab Safety, founded in 1996 and operating on BigCommerce, manufactures and distributes lab supplies, chemicals, and industrial safety products. Known for its patented ECO Funnel®, the company helps institutions worldwide meet OSHA and EPA standards with innovative safety solutions and custom chemical formulations. However, they faced slow website performance issues, leading to high cart abandonment rates. After researching optimization options, they found Website Speedy. Upon installing it, their website speed improved, with the Speed Index dropping from 4.9s to 2.1s. This optimization reduced cart abandonment by 14.49% and increased AOV by 7.09% within 4 months. Pleased with the results,

Michelle Walters, VP of Marketing and E-Commerce, shared on Trustpilot: “We are very happy with this super simple solution to speeding up our site!”

Dr. Till Jansen, a respected systemic therapist and supervisor from Germany, specializes in counseling, coaching, and systemic therapy. With over a decade of experience, he assists individuals and organizations in managing personal and professional challenges. His website, till-jansen.de, built on the Wix platform, was experiencing slow loading times, affecting user experience. To optimize the speed and performance of his website, Dr. Jansen implemented Website Speedy, which delivered remarkable results. The speed index dropped from 6.1 s to 2.9 s, LCP improved from 1.5 s to 1.0 s, and Total Blocking Time (TBT) was reduced from 30 milliseconds to 0 milliseconds. After installing Website Speedy, site sessions increased by 314% within 1 month.

These optimizations ensured visitors could access information more efficiently, leading to better engagement. Dr. Jansen shared his positive experience on Trustpilot, stating: "Great service. Does what it claims to do! Recommendation!"

Bradford Coins, founded in 1980, is a family-owned business in Cairns specializing in gold, silver, and diamond trading, pawnbroking, and numismatic collectibles. Recognized by The Perth Mint, they buy, sell, and loan bullion, coins, antiques, and more. However, as a collectible coin retailer on BigCommerce, they struggled with slow site performance, impacting their sales. To address this, they installed the BigCommerce Website Speedy app on their store, starting with a free trial and quickly upgrading after seeing a dramatic speed boost. Website Speedy’s optimizations reduced CLS from 0.18 to 0.04 and improved Time to Interactive (TTI), leading to a 20% increase in conversions and a 14.39% drop in abandoned carts within 2 months.

Owner John Bradford shared his review on the BigCommerce app store, praising the improved site performance: "Have seen instant results in our web shop site speed and at the same time increased shoppers and time spent shopping on our Bigcommerce web shop. Highly Recommended :)"