Why Website Speed Matters | Website Speedy
Why Speed Matters
When your website takes too much time to load,
visitors spend less time and money
Why Customers Bounce
Google study shows bounce rate is directly correlated to speed
32%
More Bounce Probability
from 1 to 3 seconds loading time
90%
More Bounce Probability
from 1 to 5 seconds loading time
The Cost Of Loading
What happens when sites lag
1%
Lost Sales
from 100 millisecs of extra loading
$1.6
Billion
each year, for every second of loading
20%
Traffic Lost
for every extra 500 millisecs
Speed Makes Money
Small improvements in speed equal revenue
1%
Lost Sales
from 100 millisecs of extra loading
$1.6
Billion
each year, for every second of loading
20%
Traffic Lost
for every extra 500 millisecs
Loading Speed & Conversion Rate
The Impact Of Fast Web Pages
- -0.1 seconds of loading can result in +8% conversions. (Google data)
- 77% of smartphone users are more likely to make a purchase from a company if their site or mobile app allows them to make that purchase quickly. (Google data)
- The top 20 websites in the US have an average load time of 1.08 seconds, and the top 10 have an average load time of 1.96 seconds (source: Pingdom).
The Risks Of A Slow Website
1 second of extra load time can lower conversions by 20% on mobile. (Google data)
Hubspot reports that if a web page loads in 2.4 seconds, it has a conversion rate of 1.9%. After 4.2 seconds, only 1% of site visitors convert; and if the loading time approaches 6 seconds, the chances of converting almost completely disappear (0.6%).
82% of consumers say that page speed has an impact on their purchasing decisions (source: Unbounce):
45% are less likely to complete their purchases.
- 37% are less likely to return.
- 22% do nothing.
- 12% are likely to tell a friend.
Loading Speed & SEO
The Impact Of Fast Web Pages
- Reducing loading times will increase the number of pages crawled by Google.
- Mobile site publishers whose sites load in 5 seconds generate 2x more ad revenue than those whose pages load in 19 seconds.
- Pages that load in less than 1 second have a 2.5x higher conversion rate than pages that load in 5 seconds or more.
- The first result on the Google results page has a 30% faster loading time than the 50th.
- The average speed of a page on the first page of Google results is 1.65 seconds (source: Backlinko).
The Risks Of A Slow Website
- An extra 0.5 seconds in each search page generation would result in a 20% drop in traffic.
Loading Speed & User Experience
The Impact Of Fast Web Pages
- Consumers are 10% more likely to recommend an e-commerce site for pages whose loading time drops from 13 to 10 seconds. They are 26% if the loading time increases to 3 seconds.
- Sites with fast pages generate better engagement (more page views) and sites that load in 5 seconds have 70% longer average sessions than websites with pages that load in 19 seconds.
- Google found that when Core Web Vitals are good, users are 24% less likely to abandon a page before it's finished loading.
The Risks Of A Slow Website
- 53% of mobile users leave a page if it takes more than 3 seconds to load. (Google data)
- 88% of visitors do not return to a site that provides a poor user experience.
- A 500ms connection delay leads to a 26% increase in frustration and an 8% decrease in engagement.
- Slow web pages can lead to a 38% increase in heart rate for mobile users, which is equivalent to the anxiety of watching a horror movie alone.
- 71% of Internet users have less confidence in a brand whose site is too slow.
- 85% of Internet users expect it to load as quickly or even faster on mobile than on a desktop site.
- 46% of internet users say the wait for web pages to load is what they dislike the most during the mobile browsing experience.
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